#Ava dash tiktok how to
#Ava dash tiktok skin

The next launch in the works is a collagen powder, and others in development will also focus on ingestible beauty. The sachets offer a “modern version” of the East-meets-West philosophy that informs the entirety of the brand, she said. The takeaway for Lee was that people want precision and convenience, which led her to create the pre-blended sachets that launched on June 5. Since then, ByAva has done “drops” of its elixirs four other times, each time selling out within a day. You go buy the ingredients and make it yourself.’ I would be very transparent about where I got the ingredients, and people but they wouldn’t do it themselves.'” So, in September 2022, she soft-launched the brand with pre-blended elixirs in very small quantities, and they sold out in three hours. “I was like, ‘I’m not gonna make this for you. And to her surprise, her followers wanted in.

Through what she organically ate and drank, Lee introduced her followers to the teas her mom had made for her as she was growing up, which were DIY blends of Korean herbs. In fact, Lee has formulated all of ByAva’s products with her mom, sending samples to and from Korea in the process. Lee said that much of her belief in and knowledge about the inner-outer beauty connection came from her mom, who lives in Korea, where Lee grew up. Since she started creating content, Lee has posted recipes for foods that promote glowing skin, or, as she now famously calls it, “#jelloskin.” The term she coined became a trend on TikTok, and the hashtag #jelloskin has 52.4 million views.

#Ava dash tiktok skin

Lee said ByAva began because her followers know her for skin care and the connection between food and skin. On Instagram, in addition to her main account, (556,000 followers), Lee also has an additional page, (32,000 followers). She added, “The majority of my content is like, ‘Hey, here are little tips of how you can improve your skin,’ or ‘Here’s how you can use a sunscreen stick, and these products are the best,’ while also incorporating some food here and there.” Lee’s recent brand partners include Head & Shoulders, Dyson and Lancome, to name a few. Everything was just me talking to the camera,” she said of the content that built her community. “I was always educating I was never doing trends or dances or even the funny voice effects. And Lee, like so many others, joined TikTok. I told, ‘If it doesn’t work, I’ll go back to finance. “At this point, I wasn’t making a single dime. Then, in 2019, she decided to give herself a year to try to make a career out of it. before heading to work most days, she said. Or, how do you use a sheet mask? When do you use it?” She was creating the content at 5 a.m. Or I’d explain what a toner is, versus an essence.

#Ava dash tiktok how to

So I started off posting random videos on my Stories, teaching people how to use a toner, for example. “I’m not good at taking pictures - I’m not that aesthetic type - but I know how to educate.

As such, she thought she had something to contribute. At the time, pretty “shelfies” were in abundance on social media, but no one was truly explaining how to use the skin-care products they were showing on the shelves, she said. But I was the only female in the office, and I needed another outlet to talk about my interests,” she said.

“I never thought I’d leave my finance job. She started creating content in 2018 as an escape from work and a creative outlet. Before that, she worked in investment banking. On the brand’s website, the product retails for $65 for a pack of 30 single-use sachets.īefore Lee was creating products, she made content.

Ava Lee - better known as on TikTok, where she has 1.7 million followers - officially launched her brand ByAva last week with one hero product: the Resilient Skin Booster.